As a bookend to Barack Obama's soaring oratory at his acceptance
speech, you had John McCain's speech which by all accounts was not
quite as soaring. As a marketing professional I say to McCain and his
team - keep it that way. Keep McCain authentic. His authenticity is
what propels the McCain brand. What ever you do - do not bring in the
PR tarts to try and attempt to turn McCain into something he isn't.
Most Americans get this instinctively - our measure of a man is his
actions not his words.
More on political marketing here.
« Barack Obama's Acceptance Speech And Nike Running Shoes | Main | The Three Move Set And Caroline Kennedy »
04 June 2008
Keep The PR Tarts Away From John McCain - He Is What He Is - And Thats a Good Thing...
Posted by Strategist Jack on 04 June 2008 in 9 - Miscellaneous Marketing Postings | Permalink
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