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04 June 2008

Keep The PR Tarts Away From John McCain - He Is What He Is - And Thats a Good Thing...

As a bookend to Barack Obama's soaring oratory at his acceptance speech, you had John McCain's speech which by all accounts was not quite as soaring. As a marketing professional I say to McCain and his team - keep it that way. Keep McCain authentic. His authenticity is what propels the McCain brand. What ever you do - do not bring in the PR tarts to try and attempt to turn McCain into something he isn't. Most Americans get this instinctively - our measure of a man is his actions not his words.

More on political marketing here.

Posted by on 04 June 2008 in 9 - Miscellaneous Marketing Postings |

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