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04 June 2008

Barack Obama's Acceptance Speech And Nike Running Shoes

I watched Barack Obama's speech last night. I was impressed by his oratorical skills. The same way I'm impressed by Wieden + Kennedy's creative skill in selling billions of dollars of Nike athletic shoes. Same emotional content. Same slick packaging. Same empty promises. Buy my shoes and win the Olympic marathon - buy my candidacy and I will create global peace, heal the sick and lower the oceans. I continue to believe that Barack Obama's campaign is one of the most cynical branding (propaganda) efforts - ever.

More on political marketing here.

Posted by on 04 June 2008 in 9 - Miscellaneous Marketing Postings |

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Comments

Obama Shoes

Nike made some realy nice obama shoes check them out here http://www.geeksneakers.com/nike/nike-obama-force-one-by-jimm-lasser

Posted by: Obama Shoes | 18 May 2009 at 09:54 AM

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