... then who is the voice of the company? Francois Gossieaux is writing about the need to transform CMO's:
a transformation of the CMO role and that of their marketing department - one in which they become the representative of the voice of the customer within the company instead of the brand builders or the sales support department.
You can read his full post here.
It would seem that consumers of today have built up a resistance to traditional forms of selling and advertising. People want the freedom to choose and feel comfortable when purchasing any product or service and be part of the whole buying process. A new network marketing online system called attraction marketing is getting a whole lot more attention and deals with that. Integrating the attraction marketing formula into your internet network marketing business eliminates the useless sales pitch and instead, help you develop ongoing relationships with clients by educating them first and then moving them along the buying path in your communications. Making yourself an indispensable source of information can establish your reputation, credibility and identity as an authority networker and help build your downline fast as more and more prospects get to trust you and get converted to buyers. Attraction marketing makes buying interesting, comfortable and engaging to the customer,
Posted by: Authority Networker | 29 April 2009 at 03:29 PM