Having criticized the AMA definition of marketing I wanted to offer up my definition. This is a work in progress but substantially represents my notion of marketing based upon 31 some odd years of actually "doing it":
Marketing is ideas and actions that generate increasingly profitable market share.
There, that's Smock's definition of marketing. I'm not imposing it on anyone - if you hire me to do a campaign and want to know what my definition of marketing is - that's it.
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That's one way of putting it. It makes marketing easier for lay people to understand. When you think about it, that's basically what marketers do. They might have a code of ethics thing going on or something but that's essentially it. If you fail to generate profitable marketing share, what does that make you?
Posted by: Jen, writer MembershipMillionaire.com | 21 January 2008 at 03:43 AM