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09 January 2008

Al Ries - The Language of Marketing Has Been Borrowed From The Military...

Al Ries has a good column at Advertising Age:

The language of marketing has been borrowed from the military. We talk about defensive marketing, offensive marketing, guerrilla marketing. Often overlooked, however, is "flanking," one of the most powerful military strategies.

Read the whole thing here. This is my take on why vSente uses military metaphors...

Download vSente's Free Campaign Planner to learn more about how we help marketing managers battle larger competition.

Posted by on 09 January 2008 in 4 - Military Metaphors Applied to Marketing , 8 - On Marketing Practices and Competitiveness |

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