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15 December 2007

Oprah's Obama Endorsement Alienates Some Of Her Fans

Oprah, NBC, Chevy, JetBlue all seem to be taken by surprise when their fans or customers react negatively to their political tastes. I'm baffled by this. Are the marketers behind these folks truly clueless? Or is it simply marketers hijacking public platforms to push their political agendas? On the other hand I have no problem with enterprises openly adopting political agendas as part of their branding. But the key is authentic. Not pandering and not covering up ones true intentions. NBC is a text book example of how not to do it.

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Posted by on 15 December 2007 in 6 - "New" Marketing vs. "Old" Marketing |

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