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04 November 2007


Greg Krauska

Mike, the "green" thing is getting a bit over the top. Maybe the NFL should step beyond cross-selling for NBC and go fully green itself. What about recycling used athletic tape? Helmets made from recycled stadium beer cups? Certified organic turf? Pads made of 100% natural hemp fibers? What about a wetland in the far corners of the end zone?

By diluting the focus away from the game, maybe the NFL's strategy is to get viewers to attend live games. In the stands at Lambeau Field, the fans make more insightful comments than the play-by-play announcers on most network broadcasts. And the experience? Priceless!

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