Sun Tzu- The Art of War Shambhala/Thomas Cleary version.
WHY MARKETERS SHOULD READ: Because Sun Tzu is the ultimate marketing strategist. Learn how to win without fighting. And when you do have to fight - how to kick ass and win.
MONEY QUOTE: Therefore
use these assessments for comparison, to find out what the conditions
are. That is to say which political leadership has the Way? Which
general has the ability? Who has the better climate and terrain? Whose
discipline is effective? Whose troops are stronger? whose officers and
soldiers are the better trained? Whose system of rewards and
punishments clearer? This is how can know who will win. (Pg. 46)
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