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10 September 2007


Peter Lee

Its typical of Jaffe to blame other people (marketers in this case) for his failures. There are many marketers out there that are far from change-averse, Jaffee just hasn't been able to properly articulate what value he is actually going to add. He seems to be peddling a lot of words (and cliches) and a lot of process, with the crucial part of actionable, relevant ideas missing. (I also agree with your point about accountability and results). On the face of it Crayon seems to be falling apart, but maybe a change of CEO will cause the sea change the company so badly needs.

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