« Properly Framing a Campaign Delivers ROI Accountability | Main | Applying Boyd's O-O-D-A Loop To Small Business »

28 September 2007

Book Review: Do It Wrong Quickly - How The Web Changes The Old Marketing Rules

The good folks at IBM Press sent me a new book to review - Mike Moran's Do It Wrong Quickly - How The Web Changes The Old Marketing Rules. Moran is an IBM Distinguished Engineer and Manager of Web Experience for Big Blue.

I'm a fan of anybody attempting to increase operational agility - and Moran has more than a few nuggets of wisdom in his book. Chapter 6 presents several approaches to speeding up online targeting, messaging and feedback which are quite good.

If you happen to be a new marketing doctrinaire you will find much that lines up with your world view of markets as conversations, putting the customer in control and the need for getting close to the customer.

All in all this is a solid effort describing how "old" marketing rules have been rewritten by the web. You can buy the book online at Amazon. Here are the coordinates.

Download vSente's Free Campaign Planner to learn more about how we help marketing managers battle larger competition.

Posted by on 28 September 2007 |

| | |

Comments

The comments to this entry are closed.

Subscribe to this blog's feed

About Warriors and Capitalists

Categories

Gun Blog Black List



  • Best listing of gun blogs on the Internet!

Blogroll (Firearms)

Recent Comments

Recent Posts

Subscribe to the PulseO2DA Armory



  • Subscribe to the Pulse O2DA Armory and gain immediate online access to all of our manuals online PLUS video sequences of each of the drills and our library archive. It's $9.95 per month. And it's where all the really serious stuff is.

    First, as a PULSEO2DA Armory member, you get immediate access to our Strategy, Tactics and Drills manuals (both HTML and PDF versions). These PDF versions are exactly the same as our hard copy manuals and are available, online, whenever and wherever you may be.

    Second, you get access to our Pulse Engine which presents all of our gunfighting resources, online, including articles, white papers, manuscripts, links and commentaries - updated and added to weekly. If you're interested in the theory, strategy and tactics behind gunfighting then you'll need to join the Pulse O2DA Armory.