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Good friend Tom Box and Kent Byus have written a new paper on applying Boyd's O-O-D-A Loop to small business titled - GUERILLA ACTIONS AS SMALL BUSINESS STRATEGY: OUT-WITTING IS MORE COMPETITIVELY RESPONSIVE THAN OUT-SPENDING. They'll be presenting it at the Allied Academies Fall Conference in Reno on October 4. Click here to download the paper.
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Posted by Strategist Jack on 28 September 2007 in 5 - John Boyd Applied to Marketing Campaigning | Permalink
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GOOD tips for the small businesses right now..
this is the one strategy to managed there own business!!!
Posted by: Small Businesses News | 24 May 2010 at 02:51 AM