The New York Times Nick Bunkly writes about the efforts of Deutsch to help GM develop a buy American campaign. Eric Hirschberg of Deutsch gets all tangled up in his blue state panties trying to assure his agency comrades that this is NOT about patriotism. This is how Eric describes the campaign called "Rethink American":
“ ‘Rethink American’ is not a patriotism campaign,” Mr. Hirshberg said. “It’s a ‘rethink your rejection of American’ campaign.”
Yea, that'll work. That's a rallying cry if I ever heard one. But then again, this is from GM, who's marketing folks selected John Cougar Mellencamp as their symbol of American patriotism for all of their truck brands.
FOR MARKETING MANAGERS ONLY: Free 3-Day Pass to vSente's Armory - Tool, techniques, wizards and manuals. Create a more effective and accountable
marketing organization. Convert your MARCOM department into a ROI
driven revenue engine. Also, click the links for information on our campaigns and workshops.
Comments