Dr. Thomas M. Box of Pittsburg State University and colleagues have authored an interesting paper combining George Stalk's Hardball, Boyd's O-O-D-A Loop and strategy relative to the small firm. This is the abstract:
This paper reviews (briefly) the field of strategic management and offers a prescription for a new approach to strategy for small firms. The authors believe this makes a potentially valuable contribution to the strategy literature because the current approaches to strategy – Porter’s Positioning School and Barney’s Resource Based View – are viewed by many as appropriate for large firms, but hard for the smaller firm to access.. This paper integrates the contributions of George Stalk, Senior Vice President at Boston Consulting Group and Col. John Boyd (United States Air Force – Retired). Stalk is the author of several articles and a book entitled Hardball: Are You Playing to Play or Playing to Win? Boyd was a strategy consultant to the Department of Defense and was credited for developing the United States Marine Corps’s Maneuver Warfare philosophy.
He'll be presenting the paper at the Allied Academies conference in Jacksonville, FL on April 13, 2007. Email Tom to request a copy of the paper. His colleagues in the effort are: Kent Byus, Texas A&M University – Corpus Christi; Chris Fogliasso, Pittsburg State University; and, Warren D. Miller of Beckmill Research.
FOR MARKETING MANAGERS ONLY: Free 3-Day Pass to vSente's Armory - Tool, techniques, wizards and manuals. Create a more effective and accountable marketing organization. Convert your MARCOM department into a ROI driven revenue engine. Also, click the links for information on our campaigns and workshops.
Comments