A COUPLE OF GOOD LISTS OF WEB 2.0 TOOLS - MARKETING CAMPAIGNERS TAKE NOTE...

Here are a couple of lists published in recent days describing Web 2.0 tools and techniques. Lots of good stuff for the adroit campaigner.

First, Steve Rubel at MicroPersuasion has a very informative post on the topic. This is the intro:

Turn Gmail Into Your Personal Nerve Center

I was lucky enough to get in on the Gmail beta when it launched and I haven't looked back since. Even though I've had an account  for almost three years and I get over 100 emails a day, I have chewed up only 18% of the generous 2.8 gigabytes of storage.

However, in recent weeks I have started using Gmail as much more than an email host. With its gobs of storage, speed and tremendous search/tagging capabilities, you can transform it into a personal nerve center that's available from any computer or mobile device. When you tap into this power and combine Gmail with some other tools, it is perhaps the most essential site ever developed. Most of the following life hacks have not been documented.

This series has several parts...

• How to turn Gmail into a massive personal database (Gmail + the Google Toolbar)
• How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter)
• How to automatically store your bookmarks in Gmail (Gmail + del.icio.us + Yahoo Alerts)
• How to manage Calendar and To-Dos in Gmail (Gmail + Backpack + GCal +  GTalk + iMified)
• How to blog from Gmail (Gmail + Wordpress/TypePad/Blogger + IMified)

Read Steve's whole post here (the comments are quite informative too).

Next, John Jantsch at Duct Tape Marketing offers:

The new Holy Grail, if you follow new things, is something I would like to officially term the Softwareless Office. At present, most any function that you might need a computer or working using that computer to accomplish, can be done with an application that is housed on the web and not resident as software. (Maybe this will lead to the officeless office next.)

This is John's list:

Email

• GMail
  
• IceMail
  
• WebMail

Calendar


• Google Calendar

Phone systems


• Skype
  
• GotVMail

CRM


• SageCRM
  
• Salesforce.com
  
• Zoho CRM

File storage and transfer


• Drop Send
  
• Xdrive
  
• Box.net

Documents


• Google Docs
  
• Zoho Writer

Spreadsheets


• Zoho Sheet
  
• Google Spreadsheets

Database and Forms

• Zoho Creator
  
• WuFoo
  
• DabbleDB

Design


• Formatpixel
  
• SiteKreator
  
• Homestead

Project management


• Basecamp
  
• Collanos Workplace

Presentations


• WebEx
  
• GoToMeeting

Accounting & Billing


• QuickBooks Online
  
• FreshBooks

Collaboration


• HyperOffice
  
• Zimbra

Office Suites


• Zoho Virtual Office
  
• Google Apps
  
• Office Live
  
• NetSuite
  
• WebOffice

You need to read John's whole post including the comments where his readers offer their favorites.

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