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11 January 2007

NICHOLAS CARR: STEVE JOBS, THE IPHONE AND USER GENERATED CONTENT

Nick Carr is spot on:

Jobs, in fact, couldn't possibly be more out of touch with today's Web 2.0 ethos, which is all about grand platforms, open systems, egalitarianism, and the erasing of the boundary between producer and consumer. Like the iPod, the iPhone is a little fortress ruled over by King Steve. It's as self-contained as a hammer. It's a happening staged for an elite of one. The rest of us are free to gain admission by purchasing a ticket for $500, but we're required to remain in our seats at all times while the show is in progress. User-generated content? Hah! We're not even allowed to change the damn battery. In Jobs's world, users are users, creators are creators, and never the twain shall meet.

Which is, of course, why the iPhone, like the iPod, is such an exquisite device.erly frame campai to vSente's Armory - Tools and Techniques for the Competitive Marketer. Click below for a free preview. No annoying forms to fill out, no email address required, just click and preview...

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Posted by on 11 January 2007 |

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