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09 January 2007

Comments

Ron Shevlin

I would tend to agree with Jim that Cirque is NOT "blue ocean". But that doesn't diminish the ideas put forth by the authors of the book. I've worked with a couple of organizations whose management team has embraced that concept. And while none of them has really come up with any true blue ocean ideas, the process has been helpful in getting them to think beyond "what new features?" should we bake into our products.

The concept is particularly important for marketers who should be bringing consumer insights and trends to the executive team table to start and feed blue ocean discussions.

Ron Shevlin
http://marketingroi.wordpress.com

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