Okaaaaayyyy... I'm officially on the fence on this one. There is a new strategy methodology called The Playmakers Standard. Borrowing the how-to-be-a-carnival-barker page from the Blue Ocean playbook, the creator of Playmakers Standard makes the following absurd claim:
“Economists have game theory. Biologists have the phylogenetic tree. Chemists have the periodic table of elements. Software developers have object-oriented programming,” says CEO and founder Kelly. “But for those whose work centers on strategy, positioning or some form of marketplace spin in business, politics or even pop culture there has been nothing – until now.”
There has been nothing? Until now? No game theory in strategy? No taxonomies in marketing? No "fundamentals" in sales and marketing? No rules for campaigning? Nobody else has ever thought of a playbook? Hmmmmm.....
But let's not let a little bit of happy horseshit get in the way of what might be a good idea. When you visit the Playmakers Standard web site you'll see intriguing packaging and the epitome of slick marketing. But is it effective? Does it work? Will marketers adopt the tools and use them? We're going to poke around a little and see if there is any "there" there. After all, if it's good stuff we'll be the first to adopt it.
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