About 90% of this blogs traffic comes off of good "old-fashioned" Google searches. I continue to approach the "new" marketing folks with a serious dose of "show me". The latest analysis of inroads made by "new" marketers is pretty dismal. This from Steve Rubel:
Advertising Age takes a hard look at blogs, podcasting, RSS and other forms of social media and finds that most folks still get their content the old-fashioned way. This extends across all demographics.
They cite the following data points:
* 7% of American adults write blogs and 22% read them (Jupiter)
* About 8% listen to podcasts and 5% use RSS feeds (Jupiter)
* 88% of the at-work audience doesn't know what RSS is (WorkPlace Print Media)
* 92% of brand conversations were taking place offline (Keller Fay)
Read the rest ofhis post here.
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