« SPECIAL INTRODUCTORY DISCOUNT ON VSENTE'S ARMORY THROUGH MARCH 31, 2006: WAGE AND WIN BATTLES FOR MARKET SHARE | Main | STEVE RUBEL NOW WITH BEHEMOTH EDELMAN CONFRONTS THE REALITIES OF IMPLEMENTING "NEW" MARKETING »

07 March 2006

Comments

Errol Smith (of the  Nanocasting Alliance)

In response to all the chatter about Jack Trout's comments on word-of-mouth marketing, Jack Trout invited a group of "buzz evangelist" to face off with him on his radio program. Steve Rubel and Rick Murray of Edelman, Emanuel Rosen of the Word of Mouth Marketing Association, Seth Godin, Joseph Jaffe and Errol Smith (me....producer of Trout Radio) sat down to deconstruct the buzz around word-of-mouth. I listened to all the arguments before sitting in on the roundtable discussion to end the series and concluded that rumors of Jack's "passing" are indeed greatly exaggerated... You can hear the interviews at the roundtable wrap up at:

http://www.jackstreet.com/jackstreet/WJCK-SteveRubelE.cfm

and the entire series at:

http://www.troutandpartners.com/radio/Strategy.asp

The comments to this entry are closed.

Gun Blog Black List



  • Best listing of gun blogs on the Internet!

Blogroll (Firearms)

Subscribe to the PulseO2DA Armory



  • Subscribe to the Pulse O2DA Armory and gain immediate online access to all of our manuals online PLUS video sequences of each of the drills and our library archive. It's $9.95 per month. And it's where all the really serious stuff is.

    First, as a PULSEO2DA Armory member, you get immediate access to our Strategy, Tactics and Drills manuals (both HTML and PDF versions). These PDF versions are exactly the same as our hard copy manuals and are available, online, whenever and wherever you may be.

    Second, you get access to our Pulse Engine which presents all of our gunfighting resources, online, including articles, white papers, manuscripts, links and commentaries - updated and added to weekly. If you're interested in the theory, strategy and tactics behind gunfighting then you'll need to join the Pulse O2DA Armory.