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27 August 2005

ARIK JOHNSON - Competitive Intelligence Blog

Arik Johnson has created a blog dedicated competitive intelligence.

"Competitive Intelligence applies the lessons of competition and principles of intelligence to the need for every business to gain awareness and predictability of market risk and opportunity. By doing so, CI has the power to transform an enterprise from also-ran into a real winner, with agility enough to create and maintain sustainable competitive advantage."

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Posted by on 27 August 2005 in 9 - Miscellaneous Marketing Postings |

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Comments

Vivek Raghuvanshi

I perceive CI as Mapping the following to enable the Corporation reach its destination by :

1. Vision (Analysis)

2. Mission (Analysis)

3. Strategy Formulation which leads to Continious Strategy Revision

Posted by: Vivek Raghuvanshi | 21 September 2005 at 03:43 AM

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