« The Reality and Sustainability of a Blue Ocean Strategy Initiative | Main | SETH GODIN: MARKETING PROJECTS ARE ALMOST ALWAYS VAGUE. »

29 August 2005

Alternatives to Blue Ocean Strategy - Other Books and Resources for Competitive Marketers

We have written a fair amount on Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. The book which captured the attention of the mainstream business press and bloggers alike has several interesting ideas on utilizing innovation to generate competitive advantage. We have been vocal critics of the Blue Strategy authors contention that you can create uncontested markets and make competition irrelevant. If you're buying Blue Ocean or have purchased the book and are trying to implement some of its ideas, we recommend that you consider purchasing a few other books and resources that can help develop the competitive instincts marginalized by the Blue Ocean authors. They are:

Competition Demystified - A Radically Simplified Approach to Business Strategy

Understanding Sun Tzu on the Art of War

Hardball: Are You Playing to Play or Playing to Win?


Download vSente's Free Campaign Planner to learn more about how we help marketing managers battle larger competitors.

Posted by on 29 August 2005 in 3 - A Critical Look At Blue Ocean Strategy, 9 - Miscellaneous Marketing Postings |

| | |

Comments

Moncler Outlet

well this blog is great i love reading your articles.

Posted by: Moncler Outlet | 13 March 2012 at 06:07 AM

Next »

The comments to this entry are closed.

Subscribe to this blog's feed

About Warriors and Capitalists

Categories

Gun Blog Black List



  • Best listing of gun blogs on the Internet!

Blogroll (Firearms)

Recent Comments

Recent Posts

Subscribe to the PulseO2DA Armory



  • Subscribe to the Pulse O2DA Armory and gain immediate online access to all of our manuals online PLUS video sequences of each of the drills and our library archive. It's $9.95 per month. And it's where all the really serious stuff is.

    First, as a PULSEO2DA Armory member, you get immediate access to our Strategy, Tactics and Drills manuals (both HTML and PDF versions). These PDF versions are exactly the same as our hard copy manuals and are available, online, whenever and wherever you may be.

    Second, you get access to our Pulse Engine which presents all of our gunfighting resources, online, including articles, white papers, manuscripts, links and commentaries - updated and added to weekly. If you're interested in the theory, strategy and tactics behind gunfighting then you'll need to join the Pulse O2DA Armory.