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13 May 2005

Comments

James Cherkoff

Oooh, I like the sound of self-styled high priest ;-) Really, it's an effort to learn from interesting new developments such as the Open Source Movement and to create a little innovation within the marketing industry which has been flogging the same product for 50 years - despite haranguing its own clients about creativity and innovation!

I think the massive collaborations that take place online could well offer a glimpse of the way that markets- and therefore marketing - will operate in the future. It's not quite putting customers in total control, more using modern infrastructure (ie the web) to open up the company to the way that people lead their lives today.

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