Innovating a "Blue Ocean" market space is probably the best way to invite competition. The more attractive your "Blue Ocean" - the more competition it will attract. Call this the Blue Ocean Paradox. Does this mean enterprises should stop innovating? Of course not. The key to successful innovation is competition. The ability to know when to deploy offensive and defensive maneuvers is critical in order to gain full advantage of your innovation.
Listed below are several free articles, resources and blog postings offering a critical look at "Blue Ocean" strategy. We are also offering a free download of vSente's Campaign Planner which includes a comprehensive worksheet for assessing and determining potential competitive vulnerabilities of a blue ocean strategy. Click here to download your planner.