As a bookend to Barack Obama's soaring oratory at his acceptance
speech, you had John McCain's speech which by all accounts was not
quite as soaring. As a marketing professional I say to McCain and his
team - keep it that way. Keep McCain authentic. His authenticity is
what propels the McCain brand. What ever you do - do not bring in the
PR tarts to try and attempt to turn McCain into something he isn't.
Most Americans get this instinctively - our measure of a man is his
actions not his words.
More on political marketing here.