I watched Barack Obama's speech last night. I was impressed by his oratorical skills. The same way I'm impressed by Wieden + Kennedy's creative skill in selling billions of dollars of Nike athletic shoes. Same emotional content. Same slick packaging. Same empty promises. Buy my shoes and win the Olympic marathon - buy my candidacy and I will create global peace, heal the sick and lower the oceans. I continue to believe that Barack Obama's campaign is one of the most cynical branding (propaganda) efforts - ever.
More on political marketing here.