If Marketers Are The Voice Of The Customer...

... then who is the voice of the company? Francois Gossieaux is writing about the need to transform CMO's:

a transformation of the CMO role and that of their marketing department - one in which they become the representative of the voice of the customer within the company instead of the brand builders or the sales support department.

You can read his full post here.

Comments

[Authority Networker]

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