A Good List of Tactics For Making Money With Free Content

Wired's "How-To-Wiki"  has a post up about how to make money around free content. They've listed more than 20 tactics and more are being added. This list was compiled in response to a blog post by VC Fred Wilson where he was speculating about the monetization of "free". Here's a few tactics from the Wired's Wiki:

• CPM ads ("cost per thousand views"; banner ads online and regular ads in print, TV and radio)
• CPC ads ("cost per click"; think Google ads)
• CPT ads ("cost per transaction"; you pay only if the customer brought to you from a media sites becomes a paying customer. Here's an example.)
• Lead generation (you pay for qualified names of potential customers)
• Autoresponder Memberships (people pay for email;  watch this free video)
• Subscription revenues
• Affiliate revenues (e.g., Amazon Associates, Products + Clickbank)
• Rental of subscriber lists

The complete list can be found here.

Download vSente's Free Campaign Planner to learn more about how we help marketing managers battle larger competition.

Comments

[Clickbank Shopper]

Good list. can you also suggest some software or tools to make full use of these resources