Why Marketers Read Sun Tzu's Art of War

Sun Tzu- The Art of War Shambhala/Thomas Cleary version.

WHY MARKETERS SHOULD READ: Because Sun Tzu is the ultimate marketing strategist. Learn how to win without fighting. And when you do have to fight - how to kick ass and win.

MONEY QUOTE: Therefore use these assessments for comparison, to find out what the conditions are. That is to say which political leadership has the Way? Which general has the ability? Who has the better climate and terrain? Whose discipline is effective? Whose troops are stronger? whose officers and soldiers are the better trained? Whose system of rewards and punishments clearer? This is how can know who will win. (Pg. 46)

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