USA Today's Unique Visitors Drop 29% After Implementing Social Media Platform

TechCrunch is reporting that USA Today's experiment with social media may not be paying off. According to TechCrunch, Compete.com data is showing monthly visitors down from 14 million in March to about 10 million today, a 29% drop in unique visitors. I'm wondering if the zealous few who do participate in social media are scaring off the many who just want to consume?

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