I have long held the naive notion that influencers like marketers, teachers, military leaders, professors, historians, etc., have an obligation to be politically, socially and spiritually agnostic when it comes to performing their chosen profession. It appears as if Seth Godin today crossed the line from marketer to social activist. In a uncharacteristically frank and angry posting Seth states:
I don't believe that every product and every organization and every politician deserves world-class marketing or PR.
Hmmm.... so which organizations and politicians do deserve world class efforts? And who chooses the benefactors of the world class efforts?
This is part of an ongoing conversation we've been having here about political correctness and its effect on enterprise competitiveness.
FOR MARKETING MANAGERS ONLY: Free 3-Day Pass to vSente's Armory - Tool, techniques, wizards and manuals. Create a more effective and accountable marketing organization. Convert your MARCOM department into a ROI driven revenue engine. Also, click the links for information on our campaigns and workshops.