CMO Archetypes "Rockstar", "Geek", "Quants", "Number-Crunchers" - Where Are The "Competitors"?

Referencing the recent "Define & Align" study conducted by MarketBridge for the CMO Council, Jaffee Juice refers to four archetypes of Chief Marketing Officers - "rockstar", "geek"; "quant-jock" and "number-crunchers" with the explanation that the study specifically calls out CMO credibility and the demise of the "rockstar" CMO in favor of the geek; the quant-jock; the number-crunchers. Both Jaffee and MarketBridge miss the most desired archetype - the "competitor".

Here is a different frame of reference for thinking about marketing archetypes - old marketers, new marketers and real marketers.

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