Maneuver Marketing Communique: THE DIFFERENCE BETWEEN SETH GODIN AND MIKE SMOCK

« PONTIAC'S MARKETING CHIEF ON LESSONS OPRAH TAUGHT ME: FORGET BUZZ AND FOCUS ON BIZ | Main | TO PROCTOR & GAMBLE'S CMO JIM STENGEL: MARKET SHARE IS NOT "TRUST MATERIALIZED" »

15 February 2007

THE DIFFERENCE BETWEEN SETH GODIN AND MIKE SMOCK

Seth: I f any CMO’s primary objective is to gain market share, she should get a new job.
Mike: If any CMO's primary objective is not to gain market share, she won't have a job.

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Posted by Strategist Jack on 15 February 2007 | Permalink

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