"THERE IS A SH$TLOAD OF CLUSTF$CKERY IN THE WEB 2.0 WORLD..."

I monitor about 200 blogs daily. Mostly business, some political, a few cycling, GO, music, etc. I try to read all points of view - not just bloggers who line up with my world view. Which brings me to the blog of Min Jung Kim who outwardly seemed to be like many of the San Francisco (M)archetypes who dominate the marketing ranks today. Most of whom were raised as children of choice and excess who approach their marketing with the same self-centered zeal. My initial reaction was to place Min Jung Kim in the same category until I discovered several interesting things about her. First, I found out that she was born and raised outside Detroit. Second she went to the University of Michigan. Third, she has an uncanny ability to channel my Aunt Norma (jaaeeeezzuss!). Fourth, she mourned Bo Schembechler's passing, and fifth - she really get's marketing as this little tidbit demonstrates:

Still at its core: Marketing, when done well, is about metrics & measurability, product, execution, messaging, and strategy. Not a business of “well I’m cool and people listen to me so you should give me money so I can travel to France and tell other people why they should listen to me because i know what’s real and marketers don’t.”

Seems like Min Jung Kim and several of her associates are calling BULLSHIT (her word - although I applaud the choice) on much of the new marketing horseshit (my word) floating around. But wait, it gets even better. She had the audacity to say at a recent Web 2.0 conference that "There is a shitload of clusterfuckery in the Web 2.0 world". I like Min Jung Kim.

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