Johnnie Moore is thinking about the limits of marketing as warfare analogies as he plays World of Warcraft - the on line gaming environment. This from his recent post:
There've been some good posts around the blogosphere about the limits of the analogy of marketing as warfare - where we have campaigns, look for impact, outmanoeuvre the enemy etc. James has chronicled this pretty well.
Well, I've been thinking there might be something to learn from World of Warcraft. What if there is more to learn from WoW than from seeing marketing as war?
I believe he's speaking of the exchanges James and I have had where we discuss the differences between "old" marketing, new marketing and military metaphors. I've never played World of Warcraft so I can't offer an opinion on it's application to marketing strategy. If you'd like to read why we use military metaphors to communicate our campaigning methodology read this post.
If you find yourself struggling with military analogies you might look at this paper written by Anthony Judge titled: "Enhancing Sustainable Development Strategies Through Avoidance of Military Metaphors". If you're looking for something beyond the standard sport, military, or ecosystem metaphor this paper will surely spark some new ideas. As for Johnnies thoughts I hope he develops them further - be interesting to read his viewpoint.
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The WoW could be a war. There are farmers that harvest virtural currecny and sell it to other players for real money. The market is dependent on supply and demand.. with more currecny in the game, and prices of items goes higher.. etc
http://www.wowworldofwarcraftgold.com/ for World of Warcraft Gold Guides, good stuff.
Thanks,
Posted by: WOW Guides | 06 December 2006 at 01:44 PM