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"Accountability is the NO. 1 issue in marketers minds" according to Barbara Bacci Mirque, executive director of the Association of National Advertisers. BtoB magazine has an article this month describing ANA's attempt to come to terms with senior management's low confidence in marketing and it's ability impact sales.
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...”wouldn't you love to
have this guy working
for you?”
David Sims
TMCnet Contributing Editor
..."wikked smaht" as
they say in Boston.
Harry Joiner
Marketing Headhunter
“...a warrior who knows
how to use reason.”
Paul Greenberg
Author, CRM Guru
“David Ogilvy and Bill
Bernbach would have
sided with Smock.”
Marc Babej
Forbes Columnist
...A working man's
version of Michael Porter.
Curt Sahakian
Founder - Corporate
Partnering Institute
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