We have written a fair amount on Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. The book which captured the attention of the mainstream business press and bloggers alike has several interesting ideas on utilizing innovation to generate competitive advantage. We have been vocal critics of the Blue Strategy authors contention that you can create uncontested markets and make competition irrelevant. If you're buying Blue Ocean or have purchased the book and are trying to implement some of its ideas, we recommend that you consider purchasing a few other books and resources that can help develop the competitive instincts marginalized by the Blue Ocean authors. They are:
Competition Demystified - A Radically Simplified Approach to Business Strategy
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