CHARMAINE YOEST SAYS COKE SHOULD ATTACK PEPSI

UPDATE 8/13/06: NOOYI PROMOTED AND APPOINTED CEO OF PEPSI

Charmain Yoest, wickedly smart, and refreshingly American says Coke should attack Pepsi over the Indra Nooyi controversy. She's right that Pepsi is vulnerable to attack. But I doubt Coke will exploit it. Who will exploit it? I'm waiting for a small, upstart all-American soft drink brand to take this on. The positioning opportunities are perfect. Rarely do the planets align for this kind of attack.

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