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HOW A DELL ACCOUNT MANAGER UTILIZES O-O-D-A

Greg Swanson is Dell’s Global Account Manager for Siemens Worldwide. He is based in Munich, Germany and has also worked for Xerox, Eastman Kodak, and Cable and Wireless. Over his 17 year career, Greg has developed an appreciation for Boyd and recently wrote a white paper applying O-O-D-A to key account selling...

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