Additionally, the Armory aggregates print and web resources dedicated to the application of maneuver theory to marketing campaigning including:
+ 95 Page Attack Manual (PDF) and the integrated
Attack Planner worksheet (XLS).
+ Weekly Attack Communiques.
+ More than 100 white papers, articles, diagrams,
exhibits, links and insights dedicated to
maneuver theory updated weekly.
+ The Sun Tzu Archive. An online and PDF digest
of nine translations of Sun Tzu's Art of War.
+ LEARN:
- 24 Campaigning rules of engagement.
- 96 Exploitable vulnerabilities.
- 20 Attack signals.
- 21 Attack strategies.
- 54 Attack tactics.Guru Red Mobilizations
Small and medium-sized enterprises confronted with stagnating growth and organizational drift should consider a Guru Red Mobilization. A Guru Red Mobilization is designed to rewire enterprise DNA creating an operating doctrine focused on agility, assertiveness, cohesiveness and subtlety. What is an operating doctrine? An operating doctrine is a body of principles or truths that enable the execution of strategy and accomplishment of mission.
Guru Red Mobilizations customize the Guru Red Manifesto to your operating environment. At the end of the mobilization you have your own version of Guru Red that can be used to activate your troops! The Mobilization Weekends are conducted off-site and make a great opening or closing event for planning sessions, sales meetings or other executive retreats. Below is a sample agenda:
PRE-HEAT - PREPARATION
01. Telephone Interview
02. Prioritize truths and Mobilization Goals
03. Customize Mobilization Agenda
04. Distribution of Participant Preparation Packets
Day One
07:30am :: Check-in
07:45am :: Welcome | Agenda | Objectives of the Mobilizations
08:00am :: Briefing - Intro to Maneuver Theory - Agility, Assertiveness, Cohesiveness, Subtlety
10:30am :: Break
10:45am :: Presentation of the 52 "Truths".
12:30pm :: Lunch
01.00pm :: Define Mission + Strategy
01:30pm :: Discuss and Debate the 52 "Truths"
05:00pm :: Dinner Break
Day Two
09:00am :: Draft Customized "Truths"
10:00am :: Break
12:30pm :: Lunch
01:00pm :: Finalize Customized "Truths"
05:00pm :: Summary and Closing.
DELIVERABLES AND MATERIALS
The format is an excellent catalyst for challenging traditional operating doctrine. Participants will learn the practical business applications of maneuver theory and take back a powerful new operating doctrine and supporting rules of engagement. Each participant leaves with more than 500 pages of background documents, 250 power point slides plus a pocket-library of strategy books - Sun Tzu's Art of War, Miyomoto Musashi's The Book of Five Rings, and WarFighting by the United States Marine Corp.
COST, FORMAT AND SCHEDULING
The Mobilizations are held off-site. The cost of the Mobilization is $9,950. Additionally, the Mobilization client is responsible for all travel, lodging and production expenses.
Each Mobilization is limited to a single enterprise and a maximum of 5 attendees. Mobilization fee must be paid in full 14-days prior to the date.
Reserve your workshop date by calling 415.457.8449.
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